Advertising comes in different forms and styles. But with insurance which has a more serious coverage and scope about life (death and misfortunes), advertising is preferably done with humor. According to study, such style of insurance advertising has proven to be effective. That’s why do notice on the TV and youtube, most of the insurance companies likely go for a light and fun approach to reach and tap their market with their products.
Here’s a sample of catchy, humorous insurance print ads: